Keeping your content fresh and in-demand is key for longevity. What are two ways to tackle this?

1. Invest in continuing education, enlist the feedback of a mentor, take classes from others and overall work to continuously elevate and evolve both your coaching and programming.

2. Remain on (or better yet) ahead of trends by taking the time to research others in the space and ask yourself 'what are they doing right?' What modalities are rising in popularity and what's still missing? Understanding what's hot in the marketplace is key to continuing to define and redefine what you offer.